Kure Beach (pronounced "CURE-ee") is also located on Pleasure Island just south of Carolina Beach. Development here began in the 1870s when Hans Andersen Kure moved from Denmark and bought large tracts of land in the middle of the island. Apparently, things moved slowly because Kure Beach wasn't incorporated until 1947.
Today Kure Beach is overwhelmingly residential, dotted with modest cottages, new upscale houses and a number of beach motels. Several condominium buildings cluster together in one area, but there are few tall buildings. In fact, new structures may not be built taller than 35 feet. At the center of town, Kure Beach has the oldest continuously operated family owned wooden fishing pier in North Carolina. The pier extends 712 feet out over the ocean. There are several restaurants, a charming boardwalk with benches that extends north along the beach and is illuminated at night.